Blog

Social Media Marketing as a Brand Positioning Tool.

By Raynnier Gallegos. February 2022.

We know that social media marketing is an essential tool for users to recognize us as a service provider that exists, stays active, and seeks to create a connection with them beyond the act of buying and selling.

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Where does your brand positioning begin?

By Raynnier Gallegos. January 2021.

Do you know how others identify you? How do they describe you when someone asks for references about you? You may have never asked yourself that, but if I asked you to recommend your favorite restaurant, you would quickly review your experiences and choose the place where you received excellent service, enjoyed pleasant moments, and also had a delicious menu.

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From Crisis to Opportunity.

By Raynnier Gallegos. January 2021.

When we think of crisis, the first thing that usually comes to mind is something negative or critical. But if we look beyond first impressions and approach it from a neutral perspective, we find that the Royal Spanish Academy defines it as: "A profound change with important consequences in a process or situation, or in the way these are perceived."

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Make 2021 a Year of Achieved Goals!

By Raynnier Gallegos. January 2021.

2020 was a year of great challenges and changes that allowed us to learn, grow, and reinvent ourselves. We are at the beginning of a new year that symbolizes hope, new opportunities, a time to renew ourselves, start projects, and set goals that allow us to keep growing personally and professionally, strengthening our skills and generating better income. But let me ask you: How many of your goals have you accomplished in previous years? How many goals have you postponed for lack of time or because you feel you do not yet have the necessary skills?

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